The e-commerce world is ever-changing. New marketing tools and strategies pop up everyday in our lives. However, the newer or the more complex tools are not necessarily the better. The eternal principle of product marketing is to find out the pain points, show audience the SPIN and have them buy-in your solution.
SPIN marketing strategy
- Situation: Establish consumer’s current situation.
- Problem: Identify the problem they are facing which your product could solve.
- Implication: Explore the causes and effects of those problems
- Need-payoff: Show why your product is worth it.
Here comes the question of many of the e-commerce people – how to convey these ideas above in a few product images?
Humans usually avoid prosecution and pressure. It is essential for the customers to find out their existing problems themselves. In that case, their willingness of solving the problems would increase dramatically. Then you ask yourself how can your product actually make things different? You have to convince yourself before trying to convince your audience.
Through prior marketing research, find out your potential customers, so that you have the picture who your sales page is talking to, and create a dialogue situation.
Storytelling Slide 2 : Problem – Guide your customers to the existing problems
Humans usually avoid prosecution and pressure. It is essential for the customers to find out their existing problems themselves. In that case, their willingness of solving the problems would increase dramatically. Then you ask yourself how can your product actually make things different? You have to convince yourself before trying to convince your audience.
Storytelling Slide 3 : Implication – Dig out hidden needs with more understandings
The needs of consumers are like icebergs. The more you dig, the more you will find, and the bottom is the key!
Through creating a problem-solved situation, it is likely to uncover more of the unsatisfied needs of the customers from their feedback. That is how you find more pain points to be solved, build closer connection with your customers and drive their purchase intention.
Storytelling Slide 4,5,6,7 : Need-payoff – Break the pain points and create a better future
We have discussed so much about problems and needs, it’s time to bring out the product features and clarify that the product was born for the needs of consumers.
It is always helpful to specifically and practically describe how the product solves the pain points.
A simple and clear way to present is the comparison of competing products. Since a lot of laundry advertisements must been seen since childhood, you should know how helpful it is to show the advantages through comparison 0f competing products.
“Identify the problems, come up with solutions with your product then create a better situation they could imagine” is the formable formula of persuading your customers.
Whether the product is good can’t be said by yourself, nor is it convincing enough.
Third-party reviews are very important and are also the key to many consumers’ decision-making before placing an order. Therefore, many stores and sellers are willing to offer discounts in order to attract consumers to make reviews.
Storytelling Slide 9 : Don’t forget to introduce yourself again
Finally the last slide, don’t let your customers slip away! Once again who you are, leave a clue about where and how to find you!
Do you get some clues about product marketing now?
The above are the STORYTELLING templates created by Vivipic for product marketing, providing attractive and easy-to-understand product promotion images for e-commerce.
If there is a shortage of editors and designers, you are also welcome to contact us. We have a professional marketing team to explain and even make your product images for you.
Go to https://vivipic.com/ or Contact: service@vivipic.com
